Designers
Kat Hernandez
Rachel Patterson
Nil Gonzalez-Ugarte
Project Brief
Tattoo Goo is a well-known brand in the tattoo industry that specializes in aftercare products designed to help heal and protect tattoos. With a commitment to quality, safety, and the longevity of tattoos, Tattoo Goo has become one of the most trusted names in the tattoo aftercare space.
Brand Story
The company was founded in 1998 by Ronnie Lee, a body-art lover who was passionate about skin care. Lee saw a significant need for aftercare products that were safe, effective, and formulated for the unique needs of freshly inked skin. His goal was to create products that would work with the natural healing process while helping tattoos retain their life over time.
Brand Voice
Authentic
Staying true, we give back to the tattoo community and have uplifted artists and best tattoo practices since 1998.
Thoughtful
Tattoo Goo ensures thorough healing and rocks with skin sensitivities by using natural products like olive oil, rosemary extract, and lavender oil.
Blunt
We give a shit about your healing, and we mean it, no faffing about. It’s just aftercare that does what it’s supposed to. We tell it like it is because your ink deserves honesty, not empty promises.
Packaging
Deliverables
Campaign
Everybody Has A Story
This campaign embodies the idea that the tattoos that a person may get are more than just ink on skin—they are stories etched into the human canvas, marking moments, memories, and meanings that last a lifetime. As we age, our skin evolves, but the stories remain—bold, timeless, and uniquely ours, so we should protect those stories and keep them vibrant forever.
